Marketing Planner

🌸 Spring Promo
Email + Social Media
Active
01 Apr 2024
31 Mag 2024
€ 2.400
15% early bird
Avanzamento budget: 62%
Conversioni: 104 ROI 4.1x
💑 Weekend Romantico
Google Ads + Instagram
Active
15 Apr 2024
15 Giu 2024
€ 1.800
Coppie 25-45
Avanzamento budget: 28%
Conversioni: 42 ROI 3.6x
☀️ Estate 2024
Email + Meta Ads
Planned
01 Giu 2024
31 Ago 2024
€ 4.500
Early booking 20%
Preparazione: 45%
Forecast bookings: 220 In prep.
🏢 Corporate B2B
LinkedIn + Email diretta
Active
01 Gen 2024
31 Dic 2024
€ 3.200
Aziende Milano
Avanzamento: 33%
Contratti: 12 ROI 5.2x
🎄 Christmas & New Year
Email + Social + OTA
Draft
01 Nov 2024
06 Gen 2025
€ 2.800
Gala dinner incl.
Pianificazione: 15%
Previste: 180 pren. Pianificato
⭐ Loyalty VIP
CRM + Email automation
Ongoing
Always-on
VIP Guests
€ 400
10% on stays
Programme enrolled: 78%
Active members: 156 ROI 6.1x

Campaign Timeline 2024

Annual plan
🌸 Spring Promo — ongoing
1 Apr → 31 May 2024 · Email + Social · € 2,400
15% early-bird discount for spring stays. Target: families and couples.
Active
💑 Romantic Weekend — ongoing
15 Apr → 15 Jun 2024 · Google Ads + Instagram · € 1,800
Dinner-included package for couples. Target age 25-45, Northern Italy area.
Active
☀️ Summer 2024 — upcoming
1 Jun → 31 Aug 2024 · Email + Meta Ads · € 4,500
Main summer campaign. Early booking 20%. Forecast: 220 bookings.
Planned
🍂 Autumn Wellness
1 Sep → 31 Oct 2024 · Email + SEO · € 1,600
Spa & wellness packages. Target: adults 40-60, off-season.
Draft
🎄 Christmas & New Year
1 Nov 2024 → 6 Jan 2025 · Omnichannel · € 2,800
Gala dinner included. Luxury packages. Forecast: 180 bookings.
Draft

Budget Marketing 2024

€ 16,700 total
Social Media
€ 4.680
Google Ads
€ 4.008
Email Marketing
€ 3.006
SEO / Content
€ 2.338
OTA / Partnership
€ 1.670
Other / Reserve
€ 998
Spent so far: € 5,820 Remaining: € 10,880

ROI by Channel

YTD 2024
📸
Instagram UGC Content
Encourage guests to post photos with a dedicated hashtag. Offer 5% discount on next stay.
Est. ROI: 4x · Budget: € 300/month
🎥
Cabin Video Tour
Professional video of suites for YouTube and Booking.com. Increases conversion rate by 18%.
Est. ROI: 5x · Budget: € 800
📧
Pre-Arrival Email
Automated sequence 7 days before check-in with cabin, spa and restaurant upsells.
Est. ROI: 6x · Budget: € 150/month
⭐
Referral Program
Refer-a-friend: € 30 discount for both guests on their second stay.
Est. ROI: 7x · Budget: € 500/month
🤝
Restaurant Partnerships
Agreement with 3 top restaurants for hotel + dinner packages. 10% revenue share.
Est. ROI: 3.5x · Budget: € 200
💬
Booking Chatbot
AI assistant on the website to answer queries 24/7 and guide guests to direct bookings.
Est. ROI: 8x · Budget: € 120/month
🎁
Digital Gift Cards
Gift cards for stays — ideal for Christmas and birthday gifts.
Est. ROI: 4.5x · Budget: € 400
📊
Dynamic Pricing
Implement a dynamic pricing system based on occupancy and seasonality.
Est. ROI: 9x · Budget: € 600/year

Download Full Marketing Plan

Campaigns, budget, calendar and ideas in un unico documento professionale